I’m Alistair and I help startups and small businesses build trust through fair and transparent compensation.

Pay secrecy breeds suspicion. Pay confusion distracts your team.

Most startups handle pay defensively, reacting to complaints with ad-hoc raises. It feels like progress, but it destroys trust, creates internal pay gaps, and leads your best people to seek fairness elsewhere.

What I do to solve this →

Trusted by


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“Working with Alistair was seamless. He brings a deep level of expertise to the table and is incredibly responsive. He made our benchmarking project much easier to navigate.”

Shalini Sunder

“Alistair’s reward approach expertly bridges the “science” and “art” of compensation. He combines deep expertise and advanced tools with exceptional customer support, which enabled us to act swiftly, accurately, and confidently.”

Josh Gladwin

More testimonials →

About me


I’ve spent 13+ years in HR and reward consulting helping 90+ companies from San Francisco to Oman solve the pay puzzle.

I partner directly with founders and HR leaders to turn pay confusion into a clear, transparent framework their teams actually trust.

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