I’m Alistair and I help startups and small businesses build trust through fair and transparent pay

The Challenge


Compensation is often shrouded in secrecy. A black box of subjective assessments and random figures that are difficult to verify which leads to frustration, confusion, and a lack of trust.

If you’re like most of my clients, you’re probably facing the same questions

❓ “How can I get a pay rise?”

❓ “How are our salary benchmarks calculated?”

❓ “Why is X making more than me when we’re doing the same job?”

❓ “Why don’t we display salary bands on job adverts?”

❓ “Why do we pay higher salaries in location A vs location B?”

❓ ”I heard HappyPaws pays more for this role. Why don’t we pay the same?”

What happens if nothing changes?

Your best people leave. They’ll find fairness and transparency somewhere else.

Trust erodes. Pay secrecy breeds suspicion and resentment.

Growth stalls. Pay confusion distracts teams from actual work.

And just to add to the pressure...